Applications

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Welcome to the MapInfo Applications Gallery! To learn more about the services MapInfo provides and to see some examples, choose any one of the following categories by clicking on the link, or you can view them all (to see an enlargement of a map, click on the map).

Area Code Analysis
CRA/HMDA Compliance
Customer Distribution/Networking
Customer Plotting

Dot Density Study
Drive Time Analysis
Market Analysis
Sales Territory Design

	Area Code Analysis Overlay Area Codes on your maps and introduce telecommunications planning. Whether you need to have a visual representation of area codes, need to determine where to put your next tower site, or analyze your existing transmitter network, conducting a telecommunications analysis can provide valuable insight to these and other opportunities in the wireless communications industry.
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CRA/HMDA Compliance Census Tract analysis and mapping are essential tools for managing programs for Community Reinvestment Act(CRA) and Home Mortgage Disclosure Act(HMDA) compliance. During examinations, there is no better way to explain the bank's programs and demonstrate its compliance. Reports and maps turn your loan, deposit and census data into a visual presentation which clearly presents the bank's activities.
Banking Deposits	Banking Loans	Family Income	Minority Pop.

	Customer Distribution/Networking Visually analyze the distribution of customers by one or more sites. Useful for site selection, target marketing, understanding customer site loyalty and developing delivery/distribution plans.
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Customer Plotting The answer to many markting and sales questions addresses this issue: Where are our customers? Whether you want to expand your market area, evaluate your marketing plan or find new business, the geographic distribution of your customers is often critical. Mapping begins by geocoding each of your customers. This process tells you within which geographic area each customer is located, such as a ZIP Code or Census Tract. Then, the system counts up the customers in each area. Next, select the area that represents your market area. Then, draw the map showing the distribution of your customers. Add company locations and demographic data to the map for a more extensive market study.
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Dot Density Study Customer plotting is one way to answer the question: Where are our customers? Dot Density maps are another approach. Once again, mapping begins by geocoding each of your customers. This time, however, process tells you precisely where each customer is located, often to the actual place on a street. Next, select the area that represents your market area. Then, draw the map showing the distribution of your customers. A "dot" or other symbol locates each customer. Use symbol type and color to add information about each customer. As with Customer Plotting, you can add company locations and demographic data to the map for a more extensive market study.
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Drive-Time Analysis Driving time and distance have a dramatic influence over the success of a business location. A drive-time analysis unlocks this information and answers these site evaluation questions better than any other method. Easily plot customers, business locations and drive time areas on a map. Use this information to evaluate site performance, decide where to put your next location and where to place advertising. Whatever the decision, drive-time analysis helps you make all your location decisions.
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Market Analysis Are you looking for new markets in which to introduce your products? Evaluating market potential? A market analysis with maps and reports provides the answers. Select the coverage of your target market, select a layer of geography to analyze your results by, then select the pertinent Census Demographic Variable. Conduct studies on incomes, age groups, races, or whatever characterizes your target group of consumers. Maps create a picture which helps identify and explain opportunities. Several typical approaches to using maps for market analsysis include: the standard thematic approach which color codes data by each unit of geography (illust. 1) the *information thematic* approach which color codes regions by data and also displays the numeric value in each region and can include company location data (illust. 2) the contour thematic approach which color codes data computed for each area within a square grid. This provides a smoother representation of the distribution of the demographic or company data across units of geography (illust. 3) the bi-variate approach which displays 2 demographic variables on the same map (illus. 4)
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Illustration 3 U.S. Map	State Map	County/City Map	Legend


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Sales Territory Want to increase sales force productivity? Want to deploy your sales force according to the locations of sales opportunities? Sales Territory Maps are critical tools for sales organization management. Define each of your sales representative's coverage area by groups of ZIP Codes, counties, states, or custom geography. Then map the territories by identifying color or by data value. Add market data and locations. Sales managers who have used mapping know that maps are a great sales management tool.
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