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Marketing With Geographic Analysis

The Retail industry is a vast industry that provides all kinds of different products to its many customers. This industry must locate trade areas and provide specific products for these areas. Decisions about site selection, competitors, store patronage, market penetration, merchandising, and target marketing must be made to help companies locate customers and markets. All of these areas involve a large amount of research, analysis, and data to make sure the business succeeds.

GbBIS: A Marketing Tool

GbBIS can help companies find customers and locate good markets with its mapping software solutions. GbBIS has the technology to customize a map to show competitor locations, customer locations, and even good marketing locations (high traffic areas), to name just a few examples! The mapping software that is available can be used in an infinite number of ways to help analyze data for site selection and provide a way to understand, visualize, and interpret trade areas.