Call planning is even easier with optimized routing and the ability to search along your driving route. You can even connect a GPS receiver to get second-by-second updates on your position.

For example, a medical equipment salesperson planning to visit hospitals in two cities could add a BusinessMAP Dun & Bradstreet database of nursing care facilities to the map. It is then easy to search along the driving route to find facilities to visit, add them to the route, and recalculate the route with driving directions to all chosen stops.

BusinessMAP also has geographic query capabilities that find all points (representing clients or prospects) within a circle, rectangle, or polygon that you choose on the map.

Using a GPS receiver, you can find hotels, restaurants, prospects, and clients that are close to your current location when in an unfamiliar area.

BusinessMAP allows you to manage and balance sales and service regions, territories, and districts. States, counties, three- and five-digit ZIP Codes, census tracts, and city limits—virtually any geographic area or combination of areas—can be used in creating sales or service territories. BusinessMAP includes an engine to structure territories by sales, number of customers, and service providers.

BusinessMAP helps organizations integrate maps into their reports. With BusinessMAP, users can create reports in Word, Excel, or PowerPoint using pre-defined templates or create their own.

Included BusinessMAP report templates:

• Automotive Aftermarket Expenditures
• County Market Profile
• Disposable Income Profile by ZIP Code
• Disposable Income Profile by Census Tract
• Census Tract Ring Study
• Financial Expenditures
• Medical Expenditures
• Net Worth Profile by ZIP Code
• Net Worth Profile by Census Tract
• Restaurant Market Potential
• Demographic Profile
• Income Profile
• Dealer Sales by Product
• Sales and Per Capita Income by ZIP Code
• Business Summary

In addition to these pre-set templates, you can create simple reports by pasting the current map and database selection into Word, Excel, or PowerPoint as specified.

Report templates can be created using either of two methods – using VBA script or using markup tags. The markup tags allow you to create simple templates. For more robust templates, those familiar with programming can create templates using VBA script as in the ones listed above.

The Dun & Bradstreet database of over 21 million business listings is integrated into BusinessMAP and can be searched by location, description, business, or SIC code down to eight-digit detail. Other D&B fields provided include business name, D-U-N-S number, address, city, state, ZIP Code, telephone, annual sales range, employee range, and more.

Search results are plotted on the map and can be viewed in the BusinessMAP database window.

Note: All D&B fields except sales and employee range are exportable in .dbf format at additional cost.

BusinessMAP 4's new Ring Study Analysis provides a quick and effective means of revealing and analyzing demographic information for all types of site planning. For example, aggregate demographics and other data within 1, 3, and 5 miles around a prospective store site.

Drive Time Analysis

Use BusinessMAP's new Drive Time Analysis to create one to three drive zones around a location that may be driven within a specified time. Analyze the zones by aggregating demographics data for such applications as: targeted advertising campaigns, possible new store locations, or best location for a regional sales office.

With BusinessMAP you can easily create geographically targeted direct mail campaigns, identify key prospects in your region, and distribute leads effectively.

Simply draw a circle, rectangle, or polygon around the geographic area you are targeting and within seconds. BusinessMAP will provide you a list of only those contacts within the area you have specified.

You can also integrate BusinessMAP with popular contact management software, such as ACT!, Goldmine, Outlook, and Excel. A BusinessMAP link permits you to launch BusinessMAP and create a map of selected records and contacts. You can then perform a geographic query and send results back to your contact manager for a mail merge.

BusinessMAP offers full map customization capability. Users can choose which map layers appear on the map, colors, line thickness, labeling, and map symbols. BusinessMAP can filter the map to show one or several states or define an area of interest that consists only of your selected grouping of ZIP Codes, counties, or census tracts.

With BusinessMAP users have a variety of methods to publish and share their maps and analysis. Maps can be printed ranging in size from 3' x 2' mosaic wall charts to page inserts for day planners. Maps can be saved in a variety of digital formats--.bmp, .jpg, .tif, .gif, .eps, .png, .pcx, .htm (Web page) for use with other applications. Maps and step-by-step driving directions can be transferred to any device using the Palm operating system.

Build Custom Tools with the BusinessMAP SDK

BusinessMAP includes a Software Developer Kit (SDK) that enables developers to create custom tools, utilities, and automated tasks via an Application Programming Interface (API). The API can be used with any object-oriented programming language, such as .NET or Java. The SDK also includes sample applications with source code as well as documentation.

The Dun & Bradstreet database of over 18 million business listings is integrated into BusinessMAP and can be searched by business name, location, description, business, or SIC code down to eight-digit detail. Other D&B fields provided include business name, D-U-N-S number, address, city, state, ZIP Code, telephone, annual sales range, employee range, and more.

Search results are plotted on the map and can be viewed in the BusinessMAP database window.

Note: All D&B fields except sales and employee ranges are exportable in .dbf format at additional cost.

BusinessMAP is GPS enabled so it is now possible to locate and track your position using a standard GPS receiver that supports NMEA 2.0 or higher and has a PC connection.

Use the Find Nearby feature to locate restaurants, hotels, and customers from your database layer. Route from your current location to your desired destination and observe your progress by watching the GPS points travel along the route.

BusinessMAP takes your business information and creates meaningful maps from rows and columns of data. Suddenly, revenue by region, advertising campaigns, and market concentrations are simple to analyze.

BusinessMAP supports mapping of both raster and vector data. By supporting vector data, BusinessMAP allows data to be displayed as interactive pushpin or color-coded maps representing sales, population, and competitive activity. Raster maps used in travel planners are static and do not allow color coding.

BusinessMAP includes more than 500 U.S. Census 2000-based demographic variables provided down to the census tract level. More than 500 consumer expenditure variables for automotive, insurance, financial, restaurant, retail spending, and medical industries are included at the state and county levels. This data is useful for many types of customer and prospecting analyses. BusinessMAP also contains all new geographic data (ZIP Codes, streets, etc.) with high-quality maps.

BusinessMAP reduces the time involved in creating sales and service territories. You can split the country into regions using revenue by state, service centers by county, or telemarketing regions by ZIP Code. By creating maps using only those states you want in each territory, you have instant access to accurate information by region.

In addition, BusinessMAP reduces the time involved in creating sales and service territories. You can split the country into regions using revenue by state, service centers by county, or telemarketing regions by ZIP Code. By creating maps using only those states you want in each territory, you have instant access to accurate information by region.

Processor	Pentium or equivalent processor
Memory	512 MB of RAM (minimum)
Operating System	Windows 2000 or XP
Disk Storage	6 GB free hard disk space
Display	VGA or better monitor
Pointing Device	Microsoft-compatible mouse
I/O Device	DVD drive

BusinessMAP 4.5, the affordable database mapping and territory design application, offers all the great features of BusinessMAP 4, plus the following new additions.

• Map Charts—You can add bar, pie, and value-sized pie charts to your map to further emphasize and compare data per area.
• Updated User Interface—New Windows XP style user interface.
• Updated Data—This includes updates to the map data, D&B business listings, demographic data estimates and projections, as well as the addition of world data.
• Free 30-Day Color Aerial Photo Subscription—You can now subscribe to a free 30-day subscription to i-cubed's aerial photography, as well as from Maptech.
• Application Programming Interface (API)—Create custom tools and applications via a COM API.
• Spider Diagrams—Also known as desire lines, spider diagrams depict a many to one relationship. For example, see which customers visit store A and store B, and examine customer locations relative to store locations and the distance between a customer location and a particular store location. Or examine competing products and see if there is a geographic correlation amongst the purchasers of those products.
• Spatial Calculator—The Spatial Calculator helps you build relatively equivalent territories based on common geography and a single specific variable. For example, if you have an ideal threshold in mind, such as total number of households, you may use this tool to select a group of geographic areas until that threshold is met for each territory.
  
  You may use one of many variables attached to the geographic layer or from a database layer added to the map. The more probable variables would be area (square miles), population, number of current customers, and total current sales.
  
  For example, you want to build a territory using various polygons of the same geography (states, counties, ZIP Codes, census tracts, etc.). You select the geography and variable field, and then use the ID tool to select polygons by clicking on them in the map. Multiple areas (counties, for example) are selected until the desired threshold is met. You may subtract a county to bring it back down closer to the threshold level, or you may add or subtract polygons to find the best group of polygons that is relatively equal to the predetermined value.
  
  In some cases, you might have a region or territory where the value is currently less than that of another territory, but predicted to grow by 25% in the next year, so you can factor this into your total value. Once you are satisfied with the value/selection, you can click the Create Territory button and all selected or yellow polygons are made into a territory.
• Label Manager—This is a toolbar that enables you to quickly change the labels for any given layer. Change font type, style, size, and color without stepping through the edit layer wizard.
  
  Note that when a font style (bold, italic, underline, or outline) is changed for a multi-class layer (cities, streets, rivers, etc.), the label change will affect all labels at all zoom levels for that layer. For example, at the USA level, the cities layer has labels bolded based on city population. If you change the font style to make all city labels bold, the differentiation will be lost. However, if you only change the font color or type (Aerial to Times Roman, for example), the differentiation will remain.
• Find Similar—This enables you to find an area with demographics similar to a selected area. An area may be any specific polygon of a polygonal layer (state, county ZIP Code, census tract, etc.) Choose up to three demographics and the desired threshold for each variable and BusinessMAP will find the most similar areas within the map view.

BusinessMAP allows you to manage and balance sales and service regions, territories, and districts. States, counties, three- and five-digit ZIP Codes, census tracts, and city limits—virtually any geographic area or combination of areas—can be used in creating sales or service territories. BusinessMAP includes an engine to structure territories by sales, number of customers, and service providers.

Territories can be created quickly or more interactively by letting BusinessMAP automatically create territories using your database of geography assignments. Different geographic boundaries, such as counties and ZIP Codes, can be mixed in your territory design.

BusinessMAP contains a four-level hierarchical territory design engine. This allows you to construct territories and group them into national, regional, and local areas, etc. Data can be summarized by territory or region to analyze performance and make decisions concerning territory realignment.

BusinessMAP allows you to perform territory balancing, a feature normally only available in packages costing thousands of dollars. Instead of shading areas on a paper map, you can create a territory map that can be easily updated and reprinted as territory sales increase or representatives change.

In addition, BusinessMAP reduces the time involved in creating sales and service territories. You can split the country into regions using revenue by state, service centers by county, or telemarketing regions by ZIP Code. By creating maps using only those states you want in each territory, you have instant access to accurate information by region.

If you are traveling to a new city or along a route between cities, you can use BusinessMAP's What's Nearby feature to find hotels, restaurants, gas stations, hospitals, and countless other business types from Dun & Bradstreet's over 18 million business listings. No longer do you have to wonder where to find gas stations along your route. BusinessMAP will show their locations on the map and provide you with an address and phone number.

Unlike street mapping programs, BusinessMAP is designed for those professionals who want to visualize their unique business information by converting records from spreadsheets, contact managers, databases, and phone directories to symbols on a map. BusinessMAP not only plots points on maps but also allows you to perform color-code analysis, geographic searches, territory design, and much more!

BusinessMAP Works with Your Programs

BusinessMAP reads data in various formats and also integrates with popular contact management software such as ACT!, GoldMine, Outlook, and Excel. A BusinessMAP button can be added to the toolbar of these applications whereby you can launch BusinessMAP and create a map of selected records or contacts. A BusinessMAP toolbar can be added to your office applications; clicking on this launches BusinessMAP and creates a map of selected records or contacts. This integration also allows you to start work in BusinessMAP and send results back to other applications. An example is to select contacts in BusinessMAP by location and send results back to your contact manager for a mail merge.

Formats read by BusinessMAP include

• Access (.mdb)
• dBASE (.dbf)
• Excel (.xls)
• Lotus 1-2-3 (.wk3/.wk4)
• Paradox (.db)
• text (.txt, .asc, .csv)
• ODBC supported databases

Additional data can be purchased for BusinessMAP to augment out of the box functionality. BusinessMAP can read a variety of data types including vector, raster, and traditional GIS data formats such as .shp files. Satellite imagery, topographic maps, elevation models, and other data expand the breadth of problems that BusinessMAP can solve.

Topographic maps are the recognized standard for land use detail and infrastructure mapping. All 58,000 maps have been seamlessly merged together and are available on CD by state at a scale of 1:24/25,000 and 1:100,000 (except for Alaska which is 1:63,360 and 1:125,000). These maps are excellent for emergency assistance, site selection, surveying, real estate, planning, and more.
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Over 180,000 high-resolution 1-meter Orthographic Aerial Photos are available through an Internet downloading service. View aerial photos of your own residential or commercial properties, prospective sites and more. Aerial photos are a perfect addition to BusinessMAP whenever you need photo accuracy.
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Digital elevation city maps provide stunning 3D shaded relief images. Not only does this add depth, quality and richness to maps but it also reveals such topological features as mountains, valleys, rivers, and lakebeds. These maps make it easier to recognize natural land barriers and understand why some areas are densely populated and other areas remain undeveloped. More than 200 cities are available on this optional CD.

With the addition of optional European dataset, BusinessMAP is now an international product. Other add-on datasets such as U.S. topographic maps, aerial photos and digital elevation city maps make BusinessMAP a compelling program suite.

European data include municipal boundaries, highways, roads, city streets, rivers, lakes, and cities are all available for the following countries: Austria, Great Britain, Italy, Spain, Poland, The Netherlands, France, Luxembourg, Portugal, Belgium, Denmark, Germany, Norway, Switzerland, and Sweden. Add databases by individual country or all of these countries at once. Expand your business in Europe with BusinessMAP!