Convert records from spreadsheets, contact managers, databases, and phone directories to symbols on a map. Use BusinessMAP 4 to view your employee or client distribution and See where you have good market penetration and areas that are weak. BusinessMAP 4 allows you to perform color-code analysis according to type of client or employee and geographic searches. Plot by street address, 3 and 5-digit ZIP code, county name/FIPS code, or latitude and longitude. To plot locations in other countries you will need a latitude and longitude. Optional data is available for Canada and Europe to enable you to plot by Postal Code or street address.

Formats read by BusinessMAP 4 include:

• Access (.mdb)
• dBASE (.dbf)
• Excel (.xls)
• Lotus 1-2-3 (.wk3/.wk4)
• Paradox (.db)
• text (.txt, .asc, .csv)
• ODBC supported databases

BusinessMAP allows you to manage and balance sales and service regions, territories, and districts. States, counties, three and five-digit ZIP Codes, census tracts, and city limits--virtually any geographic area or combination of areas--can be used in creating sales or service territories. BusinessMAP includes an engine to structure territories by sales, number of customers, and service providers.

Territories can be created quickly or more interactively by letting BusinessMAP automatically create territories using your database of geography assignments. Different geographic boundaries can be mixed such as counties and ZIP Codes in your territory design.

BusinessMAP contains a four-level hierarchical territory design engine. This allows you to construct territories and group them into national, regional, and local areas, etc. Data can be summarized by territory or region to analyze performance and make decisions concerning territory realignment.

BusinessMAP allows you to perform territory balancing, a feature normally only available in packages costing thousands of dollars. Instead of shading areas on a paper map, you can create a territory map that can be easily updated and reprinted as territory sales volume or sales representatives change.

In addition, BusinessMAP reduces the time involved in creating sales and service territories. You can split the country into regions using revenue by state, service centers by county, or telemarketing regions by ZIP Code. By creating maps using only those states you want in each territory, you have instant access to accurate information by region.

Call planning is even easier with optimized routing and the ability to search along your driving route. You can even connect a GPS receiver to get second-by-second updates on your position.

For example, a medical equipment salesperson planning to visit hospitals in two cities could add a BusinessMAP Dun & Bradstreet database of nursing care facilities to the map. It is then easy to search along the driving route to find facilities to visit, add them to the route, and recalculate the route with driving directions to all chosen stops.

BusinessMAP also has geographic query capabilities that find all points (representing clients or prospects) within a circle, rectangle, or polygon that you choose on the map.

BusinessMAP is GPS enabled so it is now possible to locate and track your position using a standard GPS receiver that supports NMEA 2.0 or higher and has a PC connection.

BusinessMAP helps organizations integrate maps into their reports. With BusinessMAP, users can create reports in Word, Excel, or PowerPoint using pre-defined templates or create their own.

BusinessMAP includes report templates such as:

• Automotive Aftermarket Expenditures
• County Market Profile
• Disposable Income Profile by ZIP Code
• Disposable Income Profile by Census Tract
• Census Tract Ring Study
• Financial Expenditures
• Medical Expenditures
• Net Worth Profile by ZIP Code
• Net Worth Profile by Census Tract
• Restaurant Market Potential
• Demographic Profile
• Income Profile
• Dealer Sales by Product
• Sales and Per Capita Income by ZIP Code
• Business Summary

In addition to the pre-set templates, you can create "Simple Reports" whereby the current map and database selection are pasted into Word, Excel, or PowerPoint as specified.

Report templates can be created using either of two methods - using VBA script or using markup tags. The markup tags allow you to create simple templates. For more robust templates, those familiar with programming can create templates using VBA script as in the ones listed above.

BusinessMAP offers full map customization capability. Users can choose which map layers appear on the map, colors, line thickness, labeling, and map symbols. BusinessMAP can filter the map to show one or several states or define an area of interest that consists only of your selected grouping of ZIP Codes, counties, or census tracts.

With BusinessMAP, users have a variety of methods to publish and share their maps and analysis. Maps can be printed ranging in size from large wall charts to page inserts for day planners. Maps can be saved in a variety of digital formats--.bmp, .jpg, .tif, .gif, .eps, .png, .tga, .pcx, .wmf, .emf, and .htm (Web page) for use with other applications. Maps and step-by-step driving directions can be transferred to any device using the Palm operating system.

BusinessMAP takes your business information and creates meaningful maps from rows and columns of data. Suddenly, revenue by region, advertising campaigns, and market concentrations are simple to analyze.

BusinessMAP supports mapping of both raster and vector data. By supporting vector data, BusinessMAP allows data to be displayed as interactive pushpin or color-coded maps representing sales, population, and competitive activity. Raster maps used in travel planners are static and do not allow color coding.

BusinessMAP includes more than 500 U.S. Census 2000-based demographic variables provided down to the census tract level by ESRI Business Information Solutions. More than 500 consumer expenditure variables for automotive, insurance, financial, restaurant, retail spending, and medical industries are included at the state and county levels. This data is useful for many types of customer and prospecting analyses. BusinessMAP also contains all new geographic data (ZIP Codes, streets, etc.) with high-quality maps.

In addition, BusinessMAP reduces the time involved in creating sales and service territories. You can split the country into regions using revenue by state, service centers by county, or telemarketing regions by ZIP Code. By creating maps using only those states you want in each territory, you have instant access to accurate information by region.

Demographics Population Age Race Households Income Household earnings Family Earnings Male/Female by Age Income by Householder Age Disposable Household Income Disposable Income by Age of Householder Households net worth Net Worth by Age of Householder

Consumer Expenditures Automotive Insurance Financial Restaurant Retail Spending Medical

BusinessMAP makes creating a targeted mailing a snap! You can create geographically targeted direct mail campaigns, identify key prospects in your region, and distribute leads effectively.

Simply draw a circle, rectangle, or polygon around the geographic area you are targeting. Instantly, BusinessMAP provides a list of only those contacts within the area you have specified.

The Dun & Bradstreet database of over 18 million business listings is integrated into BusinessMAP and can be searched by business name, location, description, business, or SIC code down to eight-digit detail. Other D&B fields provided include business name, D-U-N-S number, address, city, state, ZIP Code, telephone, annual sales range, employee range, and more.

Search results are plotted on the map and can be viewed in the BusinessMAP database window.

Note: All D&B fields except sales and employee ranges are exportable in .dbf format at additional cost.

If you are traveling to a new city or along a route between cities, you can use BusinessMAP's What's Nearby feature to find hotels, restaurants, gas stations, hospitals, and countless other business types from Dun & Bradstreet's over 18 million business listings. No longer do you have to wonder where to find gas stations along your route. BusinessMAP will show their locations on the map and provide you with an address and phone number.

BusinessMAP 4's new Ring Study Analysis provides a quick and effective means of revealing and analyzing demographic information for all types of site planning. For example, aggregate demographics and other data within 1, 3, and 5 miles around a prospective store site.

Use BusinessMAP's new Drive Time Analysis to create one to three drive zones around a location that may be driven within a specified time. Analyze the zones by aggregating demographics data for such applications as: targeted advertising campaigns, possible new store locations, or best location for a regional sales office.

• Pentium or higher CPU
• 256MB of RAM
• VGA or higher resolution video card and monitor
• 4GB of available hard-disk space for CD installation and 4.7 GB for full installation
• Platforms Windows 98, ME, NT 4.0 SP 6.0, 2000, XP Professional, XP Home Edition
• DVD drive (recommended) or CD Drive

BusinessMAP 4, the affordable database mapping and territory design application, offers all the great features of BusinessMAP 4, plus the following new additions.

• Ring Study Analysis – provides a quick and effective means of revealing and analyzing demographic information for all types of site planning. For example, aggregate demographics and other data within 1, 3, and 5 miles around a prospective store site.
  
• Drive Time Analysis – create one to three drive zones around a location that may be driven within a specified time. Analyze the zones by aggregating demographics data for such applications as: targeted advertising campaigns, possible new store locations, or best location for a regional sales office.
  
• Print Preview – see how your maps will print including various legend options and in various sizes from wall charts to day planner sizes.
  
• New Wizards – now color code or customize your map with new easier-to-use wizards. Current users may use the previous version commands in the “Classic Style” should they prefer to use them.
  
• Canadian Data Now Included – Now use Canadian or North American maps to create territories, add databases, analyze, route, and more. Canadian data includes provinces, municipal and regional boundaries, streets, roads, highways, lakes, rivers, parks, and landmarks.
  
• Shaded Relief Data Now Included – Add depth and richness to your maps with shaded relief data.
  
• Updated links – link to the latest versions of ACT!®, GoldMine®, Outlook, and even Excel to plot your database, group, or current contact on the map.
  
• ODBC Database Support – BusinessMAP already reads many common files for keeping customer and other data, but now you can use any database that can be accessed through and ODBC (Open Database Connectivity) driver.
  
• Sort and Calculate Totals in the Database Window – Sort the database by simply clicking on the field header in the database window. Sum or aggregate numerical database fields for easy analysis.
  
• Free 30-Day Aerial Photo Subscription - See building footprints and other man-made features. Even overlay additional map layers so streets, parks, landmarks, and other image features can be labeled

Integrated into BusinessMAP 4 is the Dun & Bradstreet database of 18 million business listings.  Use this database to search for similar businesses in your area then plot those results on the map.  Search results can also be viewed in the database window.
Dun and Bradstreet fields provided include:	Search By:
Business Name Trade Style D-U-N-S number Address City, State, ZIP Code Telephone 4-Digit SIC Code 8-Digit SIC Code Annual Sales Range Annual Employee Range Latitude/Longitude Type of Site Electricity Consumption Electricity Cost	Business Name Location SIC Description Keyword SIC Code down to 8-Digit Detail Size of Business Type of Site
NOTE: All D&B fields except sales and employee range are exportable in .dbf format at an additional cost.

BusinessMAP 4 allows you to import many different types of database formats including: .dbf, .db, .mdb, .txt, .sac, .csv, .xls, .wk3, and .wk4. The software will also link with ACT!, GoldMine, Outlook, and Excel. Launch BusinessMAP from within the application or create a group of contacts from a geographic search and send the results back to your contact manager. You can also export any of the database fields as a .dbf or .txt (comma or tab-delimited) file. Or simply copy the records you want from the database and paste into a Word or Excel document.

Besides importing a database, BusinessMAP 4 also allows you to import various file types to use as map layers including: .shp, .bml, .sdc, .024, .025, and .pht. In order to add raster image formats such as .gif, .jpeg, .tif, .png, or .bmp they must be georeferenced. This means that the image file needs an associated file that provides the coordinates of the image.

BusinessMAP also gives you various formats to choose from when saving the map. To modify the map later in BusinessMAP you will need to save as .bml file. Otherwise you can choose from various image formats including: .bmp, .gif, .jpg, .tif, .pcx, .png, .tga, .eps, .wmf, .emf, .htm, or .html. When saving the map as an image you can choose to save only the map, only the legend, or save the map and legend together. You can also download maps and step-by-step driving directions to any organizer that uses the Palm operating system.

Each layer within BusinessMAP 4 is fully customizable by the user. You can control the background color, line thickness, and line color. Also choose whether you want the labels visible. Since this is a layered map, you can turn layers on and off so only the detail you want is shwoing.

Use the query tools in BusinessMAP 4 to find what cities, ZIP codes, counties, etc. are contained within a certain area. Results are highlighted and displayed in the database window.

Layers Included in the Software:
US Layers
States Color Relief Elevation Maps Sample Aerial and Topo Maps MSA's (Metro Statistical Areas) CBSA's (Core Based Statistical Areas) Counties County Centroids 3-Digit ZIP Codes 5-Digit ZIP Codes Census Tracts City Limits 108th Congressional District Boundaries Landmark Boundaries Cities and Towns Interstate Highways Highways Major Roads Streets	Exits Railroads Lakes, Major Rivers Minor Rivers, Creeks National Parks National Forests Summits Arches, Craters, Geysers Landmarks Business Listings Airports Area Codes - Pinpointed Agricultural Census Data Crime Data Annual Precipitation Landcover Mortality Data Nightlights
Canada Layers
Cities Exits Airports Landmarks Transnational highways Highways Major roads Streets Railroads Minor rivers/creeks	Administrative boundaries Lakes/major rivers Forward sortation areas Parks/forests Landmark boundaries City limits Canadian municipal boundaries Canadian regional municipalities Canadian provinces
Mexico Layers
Cities Highways Railroads Rivers/creeks Country borders	State borders Lakes/major rivers Urban areas Municipal boundaries States

Additional data can be purchased for BusinessMAP to augment out of the box functionality. BusinessMAP can read a variety of data types including vector, raster, and traditional GIS data formats such as .shp files. Satellite imagery, topographic maps, elevation models, and other data expand the breadth of problems that BusinessMAP can solve.

Topographic maps are the recognized standard for land use detail and infrastructure mapping. All 58,000 maps have been seamlessly merged together and are available on CD by state at a scale of 1:24/25,000 and 1:100,000 (except for Alaska which is 1:63,360 and 1:125,000). These maps are excellent for emergency assistance, site selection, surveying, real estate, planning, and more.
Order Information.

Over 180,000 high-resolution 1-meter Orthographic Aerial Photos are available through an Internet downloading service. View aerial photos of your own residential or commercial properties, prospective sites and more. Aerial photos are a perfect addition to BusinessMAP whenever you need photo accuracy.
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Digital elevation city maps provide stunning 3D shaded relief images. Not only does this add depth, quality and richness to maps but it also reveals such topological features as mountains, valleys, rivers, and lakebeds. These maps make it easier to recognize natural land barriers and understand why some areas are densely populated and other areas remain undeveloped. More than 200 cities are available on this optional CD.

With the addition of optional European dataset, BusinessMAP is now an international product. Other add-on datasets such as U.S. topographic maps, aerial photos and digital elevation city maps make BusinessMAP a compelling program suite.

European data include municipal boundaries, highways, roads, city streets, rivers, lakes, and cities are all available for the following countries: Austria, Great Britain, Italy, Spain, Poland, The Netherlands, France, Luxembourg, Portugal, Belgium, Denmark, Germany, Norway, Switzerland, and Sweden. Add databases by individual country or all of these countries at once. Expand your business in Europe with BusinessMAP!