| With
today’s competitive market place having the edge in direct mail
advertising can make all the difference.
BusinessMAP 5 is equipped to give you that edge by cutting
marketing costs and increasing response rates at the same time.
Instead of using traditional direct-mail methods and
saturating an entire ZIP Code, now you can use geographic
intelligence to target only those areas that will give you the
greatest return on your advertising dollars.
Use
BusinessMAP 5 with a Carrier Route add-on to clearly identify your
target neighborhoods.
If you’re unfamiliar with the area, then overlay any of
several thousand demographics to help you select the appropriate
areas for your ad campaign.
Choose from Population, Income, Household, Consumer Spending
and more.
When
you’re done identifying the targeted neighborhoods, use
BusinessMAP 5 to output a list of the carrier routes for list
acquisition.
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